Twining and Company Limited Essay Example | Topics and Well Written Essays - 3000 words

Twining and Company Limited - Essay Example Although, Twinings have a broad customer segment, it can focus on the four prospective segment of female population particularly professional women, college or university students, catering services and health conscious customers in and around Hull. With its existing products providing good results, Twinings can launch its marketing campaigns incorporating certain effective aspects of marketing mix to increase its market share and profits even further. Twining and Company Limited 1. Introduction Twinings is owned by Associated British Foods, a FTSE top 50 company with an annual turnover exceeding ?4 billion, since 1964. (twinings.com). Twinings does not own any tea gardens or any tea factories, and instead they source form a well developed network of tea estates and suppliers. These network of growers and suppliers of Twinings were from India, Sri Lanka, China, Kenya, Indonesia and Brazil. (twinings.com). Twinings markets these sourced tea under various brand names and varieties, cur rently selling more than 100 varieties of regional and flavored teas. Twining has a strong team of tea tasters or quality controllers, marketing team and other departments to reach the finished tea to the target customers in UK, France, USA, Australia Scandinavia, Russia, Italy and some Asian countries. (twinings.com). Twinings is selling these varieties of tea backed by a strong marketing campaign, which can be further optimized to make it competitive during the period of Christmas 2011 in Hull in UK SWOT Strengths Twinings have a longstanding presence in tea market, having been established 300 years ago. (twinings.com). Have a strong long-standing relationship with growers and suppliers from around the world. As they do not own any tea gardens and tea factories (so they do not grow or manufacture), they does not need to use their own produce, instead they are sourcing quality tea from various growers, manufacturers and suppliers. (twinings.com). Follow advanced and quality process ing standards and technique (twinings.com). Founding member of Ethical Tea partnership Weaknesses Strong dislike for its The New Earl Grey variety or brand among majority of its customers. (Brown). Customers disliked the taste of The Early Grey, with many customers complaining the new variety makes it hard for them to sleep at night. (Brown). Although, Twinings is the founding member of Ethical Tea Partnership, it is being accused of indulging in unethical practices Twinings does not offer price advantage, as its products’ price is equal to or more than other brands’ high price. Opportunities Twinings can offer a range of â€Å"specialty Teas, infusions and Green Teas to maximize profit potential from high margin products.† (twiningsfs.co.uk) Twinings has good opportunities in the health tea segment and can offer more varieties of health enriching teas to health conscious customers It can offer Premium tea experience as the customers are prepared to pay more. (t winingsfs.co.uk) Can tie-up with food outlets and other restaurants Can also associate with or sell to catering companies which does service in the hospitality, airlines and other corporate sectors. Threat Dislike among customers for new varieties Twinings’ decision to shift its production processes from UK to Poland and China, could lead to job losses among the local population, thereby creating negative image among the UK target customer base. (telegraph.co.uk 2011) Entry of low priced equivalents from local manufacturers as well as foreign manufacturers,

Business Law Essay Example | Topics and Well Written Essays - 1750 words - 1

Business Law - Essay Example This also helps to provide a clear indication about the intention or willingness of acceptance of certain rules and regulations by both the parties through a mutual understanding. If any misinterpretation occurs within the agreement then it might hamper both the parties resulting in uncertainty and misinterpretation of the law3. In addition to agreement, capacity is also the other significant element of a contract. It is referred as the capability of both the parties to come into a legally requisite contract. Other than this, intention of both the parties also offers a considerable role in the contract. This part mainly describes the key purposes of both the parties present within the contract5. Formalities are another considerable component of a contract which mainly describes that a contract may be created either in written or in oral form. Besides, the written form is more efficient as it helps to reduce the activities of frauds5. This can be reduced only when both the parties wit hin a contract are mutually in accord with one–another leading to concurrence of will. ... All the above constituents are equally important for making a contract legitimate and breach of one of these factors may result in a void agreement5. Application of the Law to the Case The case study presented in the assignment does not follow all the elements of a contract in an effective way. The case study mainly highlights a contract of selling a refurbished bicycle within Australia and so it needs to conform to various rules and regulations of Australian Contract Law. It was a transpiring business understanding between a university student named Peter and owner of ‘tourbikes’, Sally. Both the parties were well capable to enter into a mutual agreement. Besides, the intention of both the parties was entirely different from one another. The purpose of Peter was to purchase a bicycle in order to retain the part-time job as a courier, which might prove highly beneficial for him to pay for the fees of his university. In addition, the main consideration of Peter was that h e wished to purchase a bicycle within an amount of AU$5000. He desired to purchase a bicycle model named as Cadel Evans ‘GF’ only to fulfill his inclinations whereas Sally’s key perception was to sell off the bicycle at any cost. On the other hand, the intention of Sally was to sell the bike in order to pay off the amount taken as a credit. In the provided scenario, a proper offer as well as acceptance was not made from either of the interested parties i.e. Peter or Burt. Moreover, there was no proper agreement reached between the interested parties and the seller Sally. Sally also did not make a proper communication to Peter before delivering the bike to his house, which depicts certain lack of consideration on behalf of Sally as Peter did

Peter Paul and Mary - Blowin in the Wind Essay Example for Free

Peter Paul and Mary Blowin in the Wind Essay Peter, Paul, and Marys â€Å"Blowin in the Wind† is actually quite appealing to a mainstream audience, due to the simple arrangement and catchy hook. The accompaniment is easy to follow and understand, which makes it accessible to listeners that do not necessarily have a music education. Also, the tight vocal harmonies between two men and one woman are very interesting, because that sort of setting is not typical for popular music fare. Also, for being a folk song, the twang or accent is very subdued, which would possibly turn off some listeners who might be averse to folk tunes. Theres a good deal of vocal inflection in Marys voice, which pulls on the listener emotionally. For someone who does not particularly prefer folk music, the song is actually quite pleasant, and the strong lyrical content is definitely worth a second glance. Conversely, Bob Dylans version is more spoken, and contains a more rubato vocal performance. Also, the inclusion of the harmonica heightens the folk quality to the song. Moreover, Bob Dylans diction is much more â€Å"country,† with hard â€Å"Rs,† â€Å"jist† in the place of just, and â€Å"yesn† in the place of yes. Those minor shifts create a rustic feeling, where Peter, Paul, and Marys diction was more refined, for the folk style. These two different takes on one song make a lasting difference, in terms of the presentation of the material. Peter, Paul, and Marys version of the single sold a phenomenal three hundred thousand copies in the first week of release. So, perhaps it is safe to say that folk songs can be popular, they just have to be presented in such a way that appeals to a wide audience, while still staying true to the roots. It is not an easy task to fulfill, but Peter, Paul and Mary have proved that it can be accomplished.

Regulatory Behavior Research Review

Regulatory Behavior Research Review People experience pride after an accomplishment, its experience can both encourage and discourage succeeding regulatory behavior. This conflicting influence can be accounted for by considering the information about the event that spawned the pride (i.e., appraisal information) and whether a self-regulatory goal is active. In the absence of a self-regulatory goal, appraisal information can be used to make positive assumptions about ones self-concept that reinforces further self-regulation. In the company of a self-regulatory goal, appraisal information concerning personal agency can be used to make positive inferences about a persons progress toward self-regulation that leads to indulgence. Pride is a positive self-conscious emotion that results from personal achievements. They investigated the matter by assessing how the experience of authentic pride effected regulatory behavior. They state that pride can be used to make inferences about ones self-concept or self-regulatory goal progress. Self-concept presumptions are a default response, whereas goal progress interpretations occur when a self-regulatory goal is active. Importantly, the extent of these inferences should depend on the nature of the appraisal information that led to the pride. Similarly, pride that is a consequence of personal agency should be more likely to achieve a goal progress inference than pride that is a aftereffect of another agency. The article is organized as follows, first provide an overview of appraisal-tendency theory. Next discuss the emotion-as-input perspective and its claim that the influence of emotions on behavior depends on  circumstantial factors. Then, the functionalist perspective of emotions to predict when pride will result in self-concept or goal progress will determine regulatory behavior. the type of inference that results from pride depends on the appraisal information that elicited the pride. And whether a self-regulatory goal is active or inactive. Finally, they look at the broader involvement framework for studying the effects of self-conscious emotions on behavior. Classic appraisal theories group discrete emotions based on differences, such as pleasantness, arousal, certainty, effort, agency, and novelty. The functionalist perspective builds on the appraisal-tendency. functionalist perspective assumes that emotions influence behavior as a function of a persons interaction to their environment. functionalist perspective explains how two different emotions can alter behavior, given the same response, and how two different response blueprint can change behavior, given the same emotion. through an appraisal theory lens of perspective, only appraisal information that changes the emotional experience from one emotion to another influence ensuing behavior. The researchers have come up with two supporting hypotheses (H1a, H1b) H1a H1a states in the absence of a self-regulatory goal, an experience of pride containing high effort (but not low effort) appraisal information will encourage inferences of self-discipline, inform the default response schema, and increase regulatory behavior. (SALERNO, A., LARAN, J., JANISZEWSKI, C. (2015). H1b In the presence of a self-regulatory goal, an experience of pride containing high effort appraisal. information will encourage inferences of goal progress, inform the goal-based response schema and decrease regulatory behavior. (SALERNO, A., LARAN, J., JANISZEWSKI, C. (2015). Consistent with the functionalist perspective, appraisal information will not influence all response schemata in the same way. It should be possible to employ appraisal information so the ramifications of this use are only observed when a certain response schema is available. In recognition to the default response consider appraisal information that arise. Method Participants and Design. A total of 182 undergraduate students (52% female, M age  =20.30) participated in exchange for course credit. Participants were randomly assigned to one of six conditions in a (self-regulatory goal inactive vs. active) and (emotion: no-emotion, low effort pride, high-effort pride) between-subjects design. Procedure Participants were told that there were three studies in the session, unrelated and pooled together for convenience. The first study was intended to determine peoples verbal capabilities, but truthfully it was a lexical decision task that served as the goal manipulation. Participants were told to focus their attention on a fixation point on the computer screen that would be replaced by a letter string. They were told to press nine on the keyboard if the letter string was a word and one if it was not, and to respond as quickly as possible. After five practice trials, seven target trials varied by condition. Participants in the active self-regulatory goal condition were shown words regulate, health, persistence, willpower, strive, control, virtue; participants in the inactive self-regulatory goal condition were shown neutral words as computer, flower, refrigerator, notebook, picture, silk, next. Each participant saw the target words twice, along with five filler words, and 20 non-words. The trial order was random. The Study demonstrates that the influence of pride depends on appraisal information and self-regulatory goal activation. High-effort pride increased (decreased) regulatory behavior when a self-regulatory goal was not (was) active, but low effort pride did not have an influence on the amount of regulatory behavior. These effects occurred even though a pretest confirmed that low- and high-effort pride generated an equivalent level of pride. This shows us that the appraisal information that generated the pride informed inferences about the self-concept or goal progress. One issue I saw within the article was students were given class credit to participate in the study. Although it is not frowned upon. Many students could have knowledge of that they were looking for and manipulating responses and changing data. The adverse could also be said that participants didnt care about correct responses. If they made it through to the end to achieve their credit. In closing I do believe there is a significance to the field of psychology. Pride tends to be a necessary evil for many. We are raised to take pride in all we do, a prideful person can take their pride to far and it starts to border on arrogance. Further study to determine that level of pride or how much pride until it spills over to arrogance? Could it be that mass amounts of pride/ arrogance is just personal preception? (American Psychological Assoc.) References SALERNO, A., LARAN, J., JANISZEWSKI, C. (2015). Pride and Regulatory Behavior: The Influence of Appraisal Information and Self-Regulatory Goals. Journal Of Consumer Research, 42(3), 499-514. doi:10.1093/jcr/ucv037

Isolation in Winesburg Ohio and Death in The Woods Essay -- Winesburg

Isolation in Winesburg Ohio and Death in The Woods In 1919, Sherwood Anderson composed his work Winesburg Ohio, which depicts the inner lives of small-town America. Anderson’s fascination to explore what’s beneath the surface of human lives results in another story in 1933 called â€Å"Death In The Woods†. These two works, incidentally, share a common theme of isolation. The characters in these works, are portrayed as â€Å"grotesques† or people who live their lives by one truth, thus living a life of falsehood and isolation from the rest of the world. This essay will examine the theme of isolation in the two works described, and will also relate it to Anderson’s idea of the â€Å"grotesque†. In Winesburg Ohio, the reader is first introduced to â€Å"The Book of the Grotesque†. This introductory chapter, provides the reader with what might be considered a summary of the characters in the novel itself. The elderly writer, who has obviously seen and experienced a lot of the world’s turmoils, e.g. The Civil War , has been haunted by the faces of all the people he has ever known. The faces of these people are twisted and distorted, and ultimately appear â€Å"grotesque† to the elderly writer: It was his notion that the moment one of the people took one of the truths to himself, called it his truth, and tried to live his life by it, he became a grotesque and the truth he embraced became a falsehood.† (p.24). In relation to the theme of isolation in this novel, Anderson uses this chapter to illustrate how the characters in the town of Winesburg should be perceived. Characters that are â€Å"grotesque† because they live their lives by a single â€Å"truth† that prevents them from maturing, developing, and ultimately growing into what Anderson... ... world in which he lives. On this journey, he encounters many â€Å"grotesques† or distorted examples of human life, that enable George to break free from the isolation of Winesburg and venture out to live the life of what Anderson would consider to be â€Å"normal†. In George’s case, the isolation leads to creation, whereas in the townspeople, it leads to self-destruction. The story of â€Å"Ghost In The Woods† is in itself, a modified, shorter version of Winesburg due to its’ narrator, an introspective man, desolate and lonely who questions the meaning of his world. In conclusion, the two works examined in this essay provide concrete evidence in support of Anderson’s view on isolation and the â€Å"grotesque†. He uses his â€Å"grotesques†, who essentially are isolated, to enable his main characters to question the purpose of life and examine the world beyond their immediate surroundings.

Wanting to be Beautiful Essay -- Magazines Media Self Image Essays

Wanting to be Beautiful How do women’s magazines influence how women think, look, and feel? What is so special about these magazines to get some women to center their lives around them? Personally, I didn’t really understand why any women would listen to anything a magazine says until I opened one up. While I was waiting in line at a department store, I picked up and flipped through a Cosmopolitan magazine, and found a story that caught my attention. The story was about the loss of a father, and for that reason I purchased the magazine. Although I do know there are many other women who have dealt with the loss of their father, I wanted to see if they felt the same way I did, how they were dealing with it every day, and how their lives have changed. Of course, after getting the magazine home I started flipping through it more and found many other interesting stories to read like â€Å"How to Make Sex Hotter† or â€Å"Get a Life You Really Love,† but what I really notic ed was diets, beauty, sex, and more sex. In â€Å"Help or Hindrance? Women’s Magazines Offers Readers Little but Fear, Failure,† Mary Kay Blakely states, â€Å"the current purge of serious issues means [a woman] must proceed without information.† It’s hard to imagine how much women’s magazines can influence someone, and for some women these magazines are like a bible; whatever it says, goes whether it’s on hair, make-up, or fashion, women do what these magazines say. However, when it comes to the important issues, magazines do not provide any type of support whereas with a bible anyone can turn to it for guidance or spiritual support, but sadly for women who read women’s magazines end up suffering the consequences. Being thin seems to be in style every ye... ...ply relating to the stories—but for other women it’s just entertainment. Blakely states, â€Å"instead of encouraging women to grow beyond childish myths and adapt to the changes of life, women’s magazines have readers running in place, exhausted.† Today we live in a world that is filled with silicone, plastic, and chemicals all of which women use to stay, look, and feel young and beautiful where they are able to be amongst the younger generation, knowing they look as young as they do. The world of women’s magazines has created women that truly don’t exist; young girls grew up wanting to look like a Barbie doll, and older women end up being one, plastic. It’s a shame what lengths some women go through to become this perfect creature instead of embracing the beauty that sits within them. Being happy with yourself is loving yourself, and loving yourself is being beautiful!

Narrative Reflection: A Long Way Gone by Ishmael Beah Essay

Society can be represented by an onion. There are many layers to both. In society, the center is an individual. It then moves on to family, community, nation, and finally, humankind. Each layer cannot exist without the layers underneath it, just like how an onion cannot be an onion without its many supporting layers. A Long Way Gone by Ishmael Beah shows the layers of society through memories. Beah has experienced these layers through war, and explains each one in his memoir. The first, being himself. When an individual is torn away from his/her parents, moral corruption may be imminent. Once Ishmael and his friends are separated from their families, they are looked down upon by others. They are seen as filthy, useless beings, and that arises many internal conflicts. The separation also leaves a lot of responsibility on the individual. They have to provide for themselves. â€Å"Apart from eating and drinking water and once every other day taking a bath, I spent most of my time fighting myself mentally in order to avoid thinking about†¦ where my family and friends were.†(Beah 52). This quote from the memoir shows how he was experiencing self conflict because of the loss of his family. It shows that separation from one’s family impacts his/her life. Families sacrifice whatever it takes to reunite after being separated. Ishmael traveled across Africa to attempt to reunite with his family. He sacrificed many days and went through a lot of pain to find them. Even his family, while in the village where all the Mattru Jong refugees were staying, kept looking for Ishmael, even if the searches were in vain. â€Å"One man was carrying his dead son. †¦ The father was covered with his son’s blood, and as he ran he kept saying, ‘I will get you to the hospital, my boy, and everything will be fine.’ Perhaps it was necessary that he cling to false hopes†¦Ã¢â‚¬  (Beah 13) This quote shows that even though the son is dead, the father does all he can to attempt to keep them together. â€Å"I wanted to see my family, even if it meant dying with them† is another example of family sacrifice. Ishmael would rather see his family one last time, and be together one last time, even if it meant that he would give up his life. A community is many families working together to help each other. â€Å"‘In that village there are lots of people from Mattru Jong and the Sierra Rutile mining area. All of you might be able to find your families or news about them’† (Beah 83). When Ishmael Beah and his friends go to a village, the people there help direct them to their families who were staying in the next town over. Communities also help provide food and shelter for their members when it is needed. Nations are multiple communities joined together to help each other or fight together. â€Å"The following morning our nameless host came again with food and a smile on his face that said he was glad that we were doing fine.† (Beah 62) A man from one community helped the boys from a different community. This shows how a nation works. Communities work together to help each other. Even so, not all parts of a nation get along. â€Å"One day, as soon as we had left the forested area of a village we had bypassed, a group of huge, muscular men sprang from the bushes onto the path in front of us. Raising their machetes and hunting rifles, they ordered us to stop. The men were the voluntary guards of their village and had been asked by their chief to bring us back.† (Beah 38). The village that sent the guards to capture the boys weren’t being a helpful community to others; however, each nation has different types communities. Some of them willing to help, while others at tempt to protect only themselves. The final layer of society is humankind. It is exactly like the skin of an onion. It ends the layers in a neat finish and protects them. When turmoil occurs in one nation, other nations provide aid. â€Å"‘You have been great soldiers and you all know that you are part of this brotherhood. I am very proud to have served my country with you boys. But your work here is done, and I must send you off. These men will put you in school and find you another life.’† (Beah 129). The program the boys are sent to is UNICEF, which was established to help rehabilitate child soldiers and try to bring them back to reality. Later in the memoir, Ishmael is also sent to the United States to represent Sierra Leone. He shared with the rest of the United States the horror going on in Africa. Americans helped Ishmael’s nation when it was in need. Ishmael uses these layers of society throughout the entire novel. He starts with an individual, the center of an onion, and moves through all the layers, reaching humankind, or the skin of an onion. These layers build his experiences to the maximum level of emotional appeal, and bring many people together to help others like him.